An independent advisory and decision lab.

AI collapsed the cost of doing. It raised the cost of being wrong. Simulate decisions before you commit. Written analysis, not meetings.

AI is good at producing answers. It is also inclined to make you feel good about your decision, and the more confident the output, the harder it becomes to tell whether an idea is strong, unchallenged, or a hallucination. At the same time, judgment becomes scattered across tools, context is lost between AI systems, and it grows unclear what can be shared, trusted, or defended.

Frantz Studio exists to help with that. It is a strategy practice for founders, decision makers, and operators navigating environments where marketing, digital systems, and operations produce more answers than accountability. We help you stress-test AI-generated insights before they become commitments.

Software is used to surface pressure and failure modes. Final judgment remains human. Start with Attune. Escalate to Frantz Studio when the stakes are higher. You pay for judgment, not deliverables.