About Frantz Studio

Frantz Studio is an independent advisory and decision lab.

The work exists for moments where organizations are surrounded by information, tools, and options but still need to decide what to do, what not to do, and why.

Why This Exists

AI collapsed the cost of doing things. It did not collapse the cost of being wrong.

Organizations now face a different problem than lack of data or lack of tools. They face misjudgment at scale.

More reports. More dashboards. More automated insights. Less confidence about which decisions will hold up over time.

Frantz Studio exists to help organizations regain decision clarity under these conditions.

What the Work Focuses On

The work centers on decisions that are difficult to reverse and expensive to get wrong, including:

  • Positioning and messaging commitments
  • Campaign strategy for physical and consumer health products
  • Marketing technical systems that affect credibility and visibility
  • Adoption of AI tools where ownership and risk are unclear

The goal is not speed. The goal is defensibility.

How Decisions Are Handled

  1. Define the decision: what is actually being decided, what would change the answer, and what failure would cost.
  2. Explore before committing: use simulations and structured analysis to see where assumptions hold and where they break.
  3. Deliver a recommendation: a written recommendation, the reasoning behind it, and the risks that remain.

Exploration can happen through Attune. Responsibility lives with Frantz Studio.

Philosophy

Less is more
Judgment and intent are human endeavors
AI-first thinking, not AI-only thinking
Legibility over abstraction
Rigorous experimentation
Systems over ad hoc decisions
Ongoing learning

Analysis is cheap. Correct judgment under constraint is not.

How the Practice Works

  • Time-boxed engagements
  • Clear scope and clear outputs
  • Written thinking over slide decks
  • Minimal meetings
  • Direct access to the decision owner

You pay for judgment, not artifacts.

What This Is Not

Frantz Studio does not provide:

  • Execution labor
  • Long retainers by default
  • Managed services
  • Platform deployments
  • Optimization theater

The work operates upstream of execution and downstream of experimentation.

Who This Is For

Frantz Studio works with organizations where:

  • Tool sprawl is already present
  • ROI pressure is rising
  • Ownership is unclear
  • Reversing course later would be expensive

This includes heritage brands, sustainable and fashion-tech companies, consumer health device businesses, and teams navigating AI-driven complexity.

Industry matters less than decision gravity.

Independence

Frantz Studio operates independently.

  • No software resale
  • No vendor commissions
  • No incentive to push tools

This independence is intentional. It preserves credibility when decisions need to be defended.

The Role of Attune

Attune is the exploration surface.

It allows teams to simulate decisions and observe outcomes before committing resources.

Frantz Studio is the advisory layer that owns the recommendation when the decision carries responsibility.

You can explore with software. Final judgment stays human.

Next Step

If you are facing a decision you cannot afford to get wrong, start by clarifying it.

Explore with Attune, or engage Frantz Studio directly when you need someone to own the call.

Request an Engagement

FAQ

Are you independent from vendors?

Yes. There are no commissions or resale incentives.

Do you handle execution?

No. The work stays upstream of execution and downstream of experimentation.

Who owns the recommendation?

Frantz Studio owns the recommendation when the decision carries responsibility.