Marketing Strategy for Medical Device Teams
We simulate how physicians, hospital admins, and procurement will respond to your messaging.
6 Years at a Class II Medical Device Company
Global web properties across US, EU, UK, and Canada. HIPAA, GDPR, consent management, accessibility, analytics. Planned and executed large-scale website migrations. Worked with product marketing, brand experience, international teams, and agencies. Sat through the compliance reviews and usability studies. I know what gets flagged.
What We Actually Do
Simulation and audits. Not regulatory consulting.
Message Testing by Stakeholder
Simulate how physicians, administrators, and procurement respond to your positioning. See what resonates with each audience before you commit to a campaign.
Compliant Language Simulation
We take your public safety information and responsible use statements and simulate how they translate into marketing language that resonates with physicians, admins, and procurement.
Campaign & Website Audit
Your campaign needs messaging that matches your web visitors and a marketing website that is performant and compliant. We audit both — identifying what's driving qualified leads and what's breaking the experience.
Competitive Response Simulation
Simulate how your market will respond to competitor positioning. Pressure-test your differentiation before they force you to react.
Signs You Need Outside Perspective
Multi-stakeholder complexity. Physicians care about clinical depth. Administrators care about workflow. Procurement cares about ROI. Finding messaging that works across all three is hard.
Unclear attribution. Some channels feel like they're working. Others don't. It's hard to tell what's actually driving qualified leads.
Competitive shift. A competitor launched similar claims. Differentiation that used to be clear isn't as sharp anymore.
Compliance friction. Copy keeps coming back with redlines. It's slowing things down and you're looking for language that moves faster through review.
New territory. Expanding into a new specialty or geography. The positioning that worked before might need adjustment.
Website migration ahead. Moving to a new platform or consolidating properties. You need a plan that preserves compliance, analytics, and SEO.
How Engagements Work
Two ways to work with us.
Explore with Attune
Test your messaging with AI-simulated panels before launch. Attune runs your positioning through simulated physician and administrator personas so you can see what resonates before committing resources.
Request early accessRequest an Engagement
When stakes are high and you need judgment, not just data. We audit your positioning, identify what's breaking, and deliver written recommendations you can defend to leadership.
Submit Project DetailsFAQ
No. I'm not a regulatory consultant and don't provide regulatory advice. This is simulation, audits, and automation — not copywriting. Talk to your regulatory and legal teams for regulatory advice.
A two-page memo with a longer report on our findings. Audits are 10 pages max and interactive — you can export them and ask questions through our AI and RAG system.
The default engagement is strategy and audit work. If execution support is needed, that's scoped separately. But most clients have internal teams or agencies for execution; they need outside perspective on strategy.
Depends on scope. A focused positioning audit might be 2-3 weeks. A comprehensive campaign performance review might be 4-6 weeks. We agree on timeline upfront and I tell you if something will take longer than expected. Rush service available at extra cost.
NDAs signed on request. Your competitive intelligence, campaign performance data, and strategic plans stay confidential. I don't share client information across engagements and I don't use your data to train AI models.
You work with me directly.
Projects start at $5,000 and increase with complexity. We have a clear pricing method so you can predict your cost before we start. I take a limited number of health nonprofits pro bono each year.