Working Philosophy
In 1962, Avis and their ad agency wrote down six rules for how they would work together. The campaign that followed ran for fifty years.
These are my seven rules, adapted for how Frantz Studio works with clients today.
You know your business better than I will ever do. What I can offer is a second pair of eyes, one trained on how technology, design, and marketing can work together to move things forward. The best results come when we bring both perspectives to the table.
Before we start, I will research and tell you what I think the work is about. You may not have said it yet, but I have been listening. If I got it right, we move. If not, we talk until we can both say it in one sentence.
I will aim to deliver three times the impact for every dollar you spend. Not by working three times harder, but by thinking three times more about what actually matters to your audience and by leveraging technology.
I have been on the agency side and the client side, inside large companies and small ones, non-profits and private. I understand structure and incentives. I also learned that adding new technology is not the leverage, the people on the inside are. Any work I do should make their experience better, otherwise why do it. Just like Avis, the campaign worked because the team came together to fix the mundane.
I will show you many outputs, not just one. This is an AI-native era, and more can be explored faster. You are part of the process from the beginning. We discover the right answer together, not in a reveal at the end.
I have strong convictions, but I never think I have all the answers. I change them when new evidence says I should. There are always trade-offs. Some matters are cosmetic or internal, and I will work around them. But on decisions with potential drastic second and third order effects, I will do my best to protect the client and the project.
We plan a lot up front. This works best in the AI agentic era. But we also leave room for surprise. Plans are guidelines and guardrails, rarely set in stone. There will be unknown unknowns and blockers. We will not waste time trying to plan for everything or refuse to add items that might be out of scope. If it is critical for the project outcome, we will consider it without additional fees.