Before you commit, get a second opinion on the decision keeping you up.
A bounded review of one decision: ad spend, inventory, launch timing, or something else. No ongoing access. Just clarity.
What are you deciding right now?
Pick one path to see the version built for your situation.
Ad spend I'm not sure I should be making
Google Ads Adviser tells me what to improve. It doesn't tell me whether this campaign should exist, whether it aligns with my inventory, or whether I'm optimizing the wrong objective entirely. Most tools assume the strategy is right. They improve bids, creatives, audiences. They don't ask whether the campaign should exist at all or what happens downstream if it works. That's the question keeping you up. Google helps you run ads better. This helps you decide whether you should be running them at all.
What a review surfaced before a brand scaled their ad spend
Scaling the campaign would have accelerated sales on a SKU already at inventory risk
"Best-performing" was measured by ROAS, but margin on those products was 40% lower than the rest of the catalog
The attribution window was hiding a 14-day lag that made the real CAC 2x what the dashboard showed
What this is not
Ongoing campaign management
Automated optimization or execution
A launch that may not be ready
Once you commit, it is hard to undo. We stress-test timing, positioning, and assumptions before you lock it in.
What we review
Launch assumptions and risk points
Timing and competitive pressure
Positioning clarity under scrutiny
What this is not
Ongoing strategy consulting
Campaign execution or management
Data you cannot trust
Attribution is messy and tools disagree. We trace the data flow and show where the story changes.
What we review
Attribution logic and window mismatches
Tracking gaps and signal loss
Conflicting dashboards and sources
What this is not
Data warehouse implementation
Ongoing analytics consulting
Something else
A decision with real consequences. Describe what is at stake and we will say if we can help.