For decisions you cannot afford to get wrong.

Frantz Studio helps organizations make defensible decisions across positioning, campaigns, and marketing technical systems.

Explore with Attune. Decide with Frantz Studio.

What We Do

Positioning Validation

Pressure-test positioning before launch to understand where it holds, where it breaks, and why.

This work is used when:
  • Messaging cannot be quietly walked back
  • Claims must hold under scrutiny
  • Stakeholders disagree on direction
  • Being wrong has reputational or financial cost

Campaign Strategy

Design campaigns by aligning narrative, constraints, and channel realities.

This is not content production. It clarifies:
  • What the campaign is actually committing you to
  • Which assumptions are safe and which are not
  • Where risk accumulates over time

Marketing Technical Systems

Evaluate the technical systems that shape marketing outcomes.

This includes decisions related to:
  • Analytics and measurement integrity
  • Tracking, tagging, and data flows
  • Search visibility and long-term discoverability
  • Platform dependencies and lock-in risk

The focus is not optimization. It is understanding which technical choices matter and which introduce hidden risk.

Market and Trend Research

Use research and simulation to explore outcomes before resources are committed.

This work is used to:
  • Test future positioning directions
  • Evaluate emerging market narratives
  • Understand how trends land across different audiences
  • Reduce uncertainty before strategic shifts

FAQ

Do you execute the work?

No. This is decision work. Execution stays with your team or partners. In limited cases, we may support execution when the challenge requires it and the scope is explicit.

What do we receive?

A written recommendation, the reasoning behind it, and the risks that remain.

Is Attune required?

Exploration can happen in Attune, but it is not mandatory for every engagement.

Is this a retainer?

No. Engagements are time-boxed and scoped to a specific decision.

How fast is the work?

As fast as clarity allows. For fast exploration, use Attune. Validation remains your responsibility.

We Work With

  • Heritage brands
  • Sustainable and fashion-tech companies, including rental and circular models
  • Consumer health device companies
  • Organizations adopting AI where ownership and risk are unclear

Decision Intake

We clarify:

  • What is being decided
  • What would change the answer
  • What failure would cost

Responsibility

Decisions are documented so responsibility is clear if outcomes change.